Novice user for our product

User introducing: Aunt May

Aunt May is a 42 years old mother of two, Jane and James, and has a loving husband Timothy. She will wake up every morning at 5am, to prepare breakfast for the family. After which, she will send her kids to school and her husband will go off to work. Since the school that her kids study in is near a wet market, she would always shop for groceries to prepare for the meals in the later of the day. In the afternoon, she would do some house cleaning and watch some television programmes to pass time. At around, 4pm, she pick her kids up from the school and instruct them to study hard and do their homework. She will always say ‘Study hard and next time you will get high earning pay. Don’t be like your mum never study, don’t know anything at all.’ After which she will prepare dinner for the family as Timothy would come back at around 6pm.

Aunt May was brought up in a poor family. She is the fourth child in her family of 6 siblings. In the past, during depression, her father was being retrenched and it was hard sustaining the whole family. Her father found a job later on but as a constructor worker with measly income. Only the eldest son is allowed to continue his study as there is only enough income to pay for his fees. The rest of the siblings including Aunt May had to drop school. Aunt May was only Primary 3 that period. They had to even work as helpers in coffeeshops, offering to wipe the windscreen of cars and little chores to earn extra income.

Now she is happy with her lifestyle with a good husband. But she does not want her kids to be like her and thus drilling them with the mindset: ‘Must study hard to get high pay jobs’. Recently they moved to Park Oasis when her husband got promoted to Senior Executive. She wanted to invite her relatives and friends over for house-warming. Using SMS to invite them is too expensive in her opinion as her family is rather big and that would mean having to SMS like 60 people. She wanted an easy and cost effective method as she does not have a lot of time calling people to invite them. Her friend recommends this product of free online event organizing. However, being lowly educated, she is not as IT-savvy as her kids or husband is. She heard from her friend that the product is free and can easily send information to the people, she is very interested in using the product but she does not know how to go about using it. And furthermore, the website is in English and she is English illiterate. Thus she has no choice but to leave the task of organising to James who is more IT-savvy.