Draft Proposal of our product

Producer:
Event Organizing Agency (Organize4u) www.organise4u.com.sg/

Who are they:
Plan & Provide service to secure/look for resources needed for an event.eg, food, bookings, MC eg.

What they do:
All in one event organizer. 1 stop service

How does it matter:
They wish to develop a product / interface , to allow consumer to employ their services online.

What product:
Create a social networking event management portal. During creation of event by end user (consumer ), organize4u services will be offered to the event organizers.

Designer:
LNR (LJ, Nat, Ragnus)

Skills:
Web Design (jsp, Flash)
Facebook application development
Web Development

Having set our main players for our products, we come up with a persona profiling to try see if our product will appeal to this person.

Subject : James, 20 year old undergrad at NUS, SoC

Having come from a low-income but loving family, James used to spend his childhood hanging out at family gatherings, having fun with his cousins and relatives. Being an only child, his parents take very good care of him, providing him whatever that he needs as best as they can. However, these materialistic toys are not what James want. What he wants are friends with whom he can play together with, to have stayovers with and to hang out with. Thus, whenever he goes to a new school, he tries his best to take part in camps and social activities, to know as many friends as possible.

Recently, James signed up as a Freshmen Orientation Camp group leader in order to make more friends.During the camp, James felt a close bond to his group, as they were very active, lively and enthusiastic. They became a tight-knit group who shared stories about themselves and supported each other in team games.

Now that the summer camp is over, James misses his group often and would thus try to organise outings in order to keep the group together. Being someone who wants his group to have thorough fun, and to ensure that everything goes well, James does the contacting and sending out of sms-es himself. Although he finds it difficult to include all the details of the outing in an sms, James still thinks it is the best way to get everyone's responses. And when someone replies and asks him questions such as "how to get there?" "who's going?" "want to meet somewhere first and go together?", he replies each and every sms without complaints.

During his free time, James engages in online gaming, going out with his girlfriend, playing basketball with his friends, spending time with his family and of course, organising outings for his favourite group. James is a responsible young man. Now that he is already 20, he tries his best not to rely so much on his parents. Using his monthly allowance, he pays for his handphone bill, transport and food. As he is a somewhat thrifty person with a huge handphone bill to pay(because of the organising of outings), James would only eat the cheapest food that he can find in school, and refrains from buying drinks or snacks.

Despite always having a busy schedule, James would still try to make time for his girlfriend. They spend most of their time playing online games together, and watching dvds at home. Once in a while, James would surprise his girlfriend by taking her to dine in a nice restaurant, even though it means that he would have to eat lesser in the following days.