Do you organize event? (If yes) How many times a year? _____
Do you attend event? (If yes) How many times a year? _____

What are the types of event u attend/organize?
1) Birthday celebration
2) Social outing
3) House warming
4) Company dinner
5) Wedding
6) Festive Outing

What kinds of events have you went the most?
1) Birthday celebration
2) Social outing
3) House warming
4) Company dinner
5) Wedding
6) Festive Outing

If you are organising an event, what is the amount of participants that you would invite?
1) 0 to 5
2) 6 to 10
3) 11 to 15
4) 16 and above

If you are organising an event, which medium do you used to send details to your participants?
1) SMS
2) Phone calls
3) Online portal
4) Newspaper
5) Media


From 1 (most troublesome) to 10 (least troublesome), rank the difficulties you encounter during an event.

1) Contacting the participants.
2) Looking for a venue to book for the event.
3) Sometimes the information given is not enough and you have to ask for more information.
4) Putting event details in one source to transmit to participants.
5) Always having the need to reply participants' extra enquires about the event.
6) Confirming the list of participants attending the event.

Novice user for our product

User introducing: Aunt May

Aunt May is a 42 years old mother of two, Jane and James, and has a loving husband Timothy. She will wake up every morning at 5am, to prepare breakfast for the family. After which, she will send her kids to school and her husband will go off to work. Since the school that her kids study in is near a wet market, she would always shop for groceries to prepare for the meals in the later of the day. In the afternoon, she would do some house cleaning and watch some television programmes to pass time. At around, 4pm, she pick her kids up from the school and instruct them to study hard and do their homework. She will always say ‘Study hard and next time you will get high earning pay. Don’t be like your mum never study, don’t know anything at all.’ After which she will prepare dinner for the family as Timothy would come back at around 6pm.

Aunt May was brought up in a poor family. She is the fourth child in her family of 6 siblings. In the past, during depression, her father was being retrenched and it was hard sustaining the whole family. Her father found a job later on but as a constructor worker with measly income. Only the eldest son is allowed to continue his study as there is only enough income to pay for his fees. The rest of the siblings including Aunt May had to drop school. Aunt May was only Primary 3 that period. They had to even work as helpers in coffeeshops, offering to wipe the windscreen of cars and little chores to earn extra income.

Now she is happy with her lifestyle with a good husband. But she does not want her kids to be like her and thus drilling them with the mindset: ‘Must study hard to get high pay jobs’. Recently they moved to Park Oasis when her husband got promoted to Senior Executive. She wanted to invite her relatives and friends over for house-warming. Using SMS to invite them is too expensive in her opinion as her family is rather big and that would mean having to SMS like 60 people. She wanted an easy and cost effective method as she does not have a lot of time calling people to invite them. Her friend recommends this product of free online event organizing. However, being lowly educated, she is not as IT-savvy as her kids or husband is. She heard from her friend that the product is free and can easily send information to the people, she is very interested in using the product but she does not know how to go about using it. And furthermore, the website is in English and she is English illiterate. Thus she has no choice but to leave the task of organising to James who is more IT-savvy.

Draft Proposal of our product

Producer:
Event Organizing Agency (Organize4u) www.organise4u.com.sg/

Who are they:
Plan & Provide service to secure/look for resources needed for an event.eg, food, bookings, MC eg.

What they do:
All in one event organizer. 1 stop service

How does it matter:
They wish to develop a product / interface , to allow consumer to employ their services online.

What product:
Create a social networking event management portal. During creation of event by end user (consumer ), organize4u services will be offered to the event organizers.

Designer:
LNR (LJ, Nat, Ragnus)

Skills:
Web Design (jsp, Flash)
Facebook application development
Web Development

Having set our main players for our products, we come up with a persona profiling to try see if our product will appeal to this person.

Subject : James, 20 year old undergrad at NUS, SoC

Having come from a low-income but loving family, James used to spend his childhood hanging out at family gatherings, having fun with his cousins and relatives. Being an only child, his parents take very good care of him, providing him whatever that he needs as best as they can. However, these materialistic toys are not what James want. What he wants are friends with whom he can play together with, to have stayovers with and to hang out with. Thus, whenever he goes to a new school, he tries his best to take part in camps and social activities, to know as many friends as possible.

Recently, James signed up as a Freshmen Orientation Camp group leader in order to make more friends.During the camp, James felt a close bond to his group, as they were very active, lively and enthusiastic. They became a tight-knit group who shared stories about themselves and supported each other in team games.

Now that the summer camp is over, James misses his group often and would thus try to organise outings in order to keep the group together. Being someone who wants his group to have thorough fun, and to ensure that everything goes well, James does the contacting and sending out of sms-es himself. Although he finds it difficult to include all the details of the outing in an sms, James still thinks it is the best way to get everyone's responses. And when someone replies and asks him questions such as "how to get there?" "who's going?" "want to meet somewhere first and go together?", he replies each and every sms without complaints.

During his free time, James engages in online gaming, going out with his girlfriend, playing basketball with his friends, spending time with his family and of course, organising outings for his favourite group. James is a responsible young man. Now that he is already 20, he tries his best not to rely so much on his parents. Using his monthly allowance, he pays for his handphone bill, transport and food. As he is a somewhat thrifty person with a huge handphone bill to pay(because of the organising of outings), James would only eat the cheapest food that he can find in school, and refrains from buying drinks or snacks.

Despite always having a busy schedule, James would still try to make time for his girlfriend. They spend most of their time playing online games together, and watching dvds at home. Once in a while, James would surprise his girlfriend by taking her to dine in a nice restaurant, even though it means that he would have to eat lesser in the following days.