Likes: Branded stuffs, high class foods, spas
Dislikes: Fast food, high fat content, lousy fashion sense
Story:
Lily is a Senior Executive in the AIA Insurance company. With her good persuading skills, she never fail to clinch less than 20 deals per month. She is among the top performing agents in her company. As a career woman, she has high expectations of herself and of course, her ideal man. She is very confident of herself and her capabilities and she expects high performance from her subordinates too.
Lily is from a rich family background. With her parents pampering her with allowances that is almost triple of any normal students, she tends to shop for clothings and accessories of latest trend. Being a smart student, she would enter the top schools and had a smoothing sailing in her education.
Now, with her high basic salary and commissions, she would spend her money to have a highest quality of life. Her motto: "Life is short. We should enjoy the most of what we can". As she is a Senior Executive, she is often invited to company dinners and conference with foreign companies. Thus she would keep herself dressed up and presentable.
The following is her schedule after work:
Monday: She would go to her weekly appointment with the Good Earth Nail Spa to for her pedicure and manicure. Depending on whether she goes to official dinners or casual outing, she would do her nails accordingly. For example, during clubbing, she would do her nails more fancifully.
Tuesday: As her work is rather stressful as she has to maintain her high position in the company. She would go to the HAACH spa for relaxation and de-stressment. Maintaining a stress free lifestyle is part of her motto too.
Wednesday: LADIES NIGHT!!! Even though she could afford the entrance on other days, but she would always go clubbing with her friends. Here, she would dress up sexily and not surprisingly, she is always the attention grabber in the club. Being very confident of herself, she is not hesitant to flaunt her asserts around.
Thursday: She would either go gym or go to Expressions to keep her body in shape. Lily is not a particularly sports person but she would go gym to accompany her friends for jogging on track mills. But the main reason is that they would go fine dining every now and then, thus its like a 'mindset' to make them less guilty as they would work out to excercise.
Friday: Today is buffet day. Lily and her gang would always pick a hotel or high class restuarant to dine to 'celebrate' the coming of weekends. Places they chooses are like Ritz Carlton, Shangri-La Hotel and etc.
Four Pleasure Analysis for Lily:
Physio-Pleasure: As appearance is very important for women especially Lily, she is constantly keeping herself slim and in a 'figure of 8'. Presentation is important for conference and such thus she would need to be presentable and look neat. Those are taken care of when she went for pedicures.
Socio-Pleasure: Lily is a rather happening person. Other than work, she doesn't like to stay at home but rather spend her time outside. She would often ask her friends out to shop at Paragon and fine dine at hotels. And every Wednesday she would go clubbing and get the kick when she always get hitched by guys.
Psycho-Pleasure: Lily has a stable income and she has no worries for lack of money. With her good looks, she has a lot of guys wooing her. However, none seems to match up to her expectations. But she has the satisfaction when guys are wooing her. To her, it is a proof that she is still young and attractive.
Ideo-Pleasure: Being a high position in the company, Lily is always the center of attraction. Other departments would sometimes use Lily as a role model for their workers to follow. Lily is a very practical and up-to-date woman where her ideal man must be able to support all her materialistic needs.
Product Specifications:
- Able to reflect her high class status.
- Must be a branded good and not common among others.
- Feel unique and must attract attention.
- People would 'WOW' when walk past her.
- Able to support bluetooth.
- Must be light and compact as she does not like bulky phones.
- Able to have coverage overseas for overseas call.
Vertu Ferrari 1947
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